Most EdTech sales campaigns stumble because they don’t fully understand the varied needs of students and educators. Many products lack a solid market fit and miss connecting with the right decision-makers. Additionally, outdated marketing strategies limit their reach and impact. To succeed, you must deeply research your market, align your solutions with genuine needs, and

In 2025, effectively reaching K-12 education decision-makers – such as principals, superintendents, curriculum directors, and other school leaders is essential for EdTech companies, education publishers, professional development firms, and school vendors. To succeed, it’s critical to choose the right K-12 email list that is highly targeted, up-to-date, and compliant. This ensures your email marketing campaigns

In the competitive world of education marketing, just sending out a bunch of generic emails doesn’t cut it anymore. Whether you’re promoting an EdTech product, educational services, or professional development courses, you really need to reach exactly the right people those who make purchasing decisions in schools. That’s why Build hyper-targeted campaigns using verified Primary School and

Are you in EdTech, school supplies, education consulting, or student services and still struggling to reach real decision-makers in schools? Without an accurate and verified email list, your outreach efforts often land in generic “info@school” inboxes, never reaching principals, superintendents, or department heads who actually make the decisions. If your business relies on connecting with

Artificial intelligence (AI) transforming K-12 email marketing by delivering highly personalized content, automating repetitive tasks, and continuously optimizing campaigns to boost engagement and effectiveness. By analyzing large volumes of data on school staff preferences and behaviors, AI enables precise targeting and content customization tailored specifically for educators and administrators. This data-driven approach results in significantly

When it comes to marketing to the education sector, one of the biggest decisions organizations face is how to reach key decision-makers in K-12 schools. Two common approaches are purchasing K12 email lists or buying school directories. While both offer access to contact information, the real question lies in the return on investment (ROI). Which

In the bustling world of education, every educator’s inbox is a battlefield. With countless messages vying for attention, how can your school supply company, EdTech solution, or professional development program truly stand out? That’s where segmentation comes in. This article will delve into how a meticulously segmented approach can transform your K12 email campaigns from

The K12 STEM education market is booming—and for good reason. With increased emphasis on preparing students for future careers in science, technology, engineering, and math, schools across the country are investing in STEM-focused curricula, tools, and resources. This presents a massive opportunity for STEM product companies looking to make an impact in the education sector.

If you’re an educational marketer who has ever launched a K12 email campaign only to receive dismal open rates or a barrage of bounces, you’re not alone. Many brands waste significant time and budget on poor-quality contact lists—only to see minimal ROI and a damaged sender reputation. But here’s the truth: the problem often isn’t