Artificial intelligence (AI) transforming K-12 email marketing by delivering highly personalized content, automating repetitive tasks, and continuously optimizing campaigns to boost engagement and effectiveness. By analyzing large volumes of data on school staff preferences and behaviors, AI enables precise targeting and content customization tailored specifically for educators and administrators. This data-driven approach results in significantly

When it comes to marketing to the education sector, one of the biggest decisions organizations face is how to reach key decision-makers in K-12 schools. Two common approaches are purchasing K12 email lists or buying school directories. While both offer access to contact information, the real question lies in the return on investment (ROI). Which

In the bustling world of education, every educator’s inbox is a battlefield. With countless messages vying for attention, how can your school supply company, EdTech solution, or professional development program truly stand out? That’s where segmentation comes in. This article will delve into how a meticulously segmented approach can transform your K12 email campaigns from

The K12 STEM education market is booming—and for good reason. With increased emphasis on preparing students for future careers in science, technology, engineering, and math, schools across the country are investing in STEM-focused curricula, tools, and resources. This presents a massive opportunity for STEM product companies looking to make an impact in the education sector.

If you’re an educational marketer who has ever launched a K12 email campaign only to receive dismal open rates or a barrage of bounces, you’re not alone. Many brands waste significant time and budget on poor-quality contact lists—only to see minimal ROI and a damaged sender reputation. But here’s the truth: the problem often isn’t