{"id":230,"date":"2025-11-07T12:47:58","date_gmt":"2025-11-07T12:47:58","guid":{"rendered":"https:\/\/www.k12-lists.com\/blog\/?p=230"},"modified":"2025-11-07T12:52:59","modified_gmt":"2025-11-07T12:52:59","slug":"ultimate-checklist-for-buying-quality-k-12-marketing-email-list","status":"publish","type":"post","link":"https:\/\/www.k12-lists.com\/blog\/ultimate-checklist-for-buying-quality-k-12-marketing-email-list\/","title":{"rendered":"The Ultimate Checklist for Buying Quality K-12 Marketing Email List"},"content":{"rendered":"\n<p>In the rapidly evolving world of <strong>education marketing<\/strong>, targeting the right audience with precision can make all the difference. If you&#8217;re an <strong>EdTech company<\/strong>, <strong>training provider<\/strong>, or <strong>education consultant<\/strong>, success in 2025 and beyond hinges on reaching the right decision-makers within schools and districts. A high-quality <strong>K-12 marketing email list<\/strong> is one of the most effective tools for doing so.<\/p>\n\n\n\n<p>However, buying an email list isn&#8217;t as simple as purchasing a large batch of contacts. You need a <strong>verified, high-quality email list<\/strong> that accurately targets the right people at the right time. The key to success lies in understanding what makes a quality list and how to choose the right provider for your needs.<\/p>\n\n\n\n<p>In this ultimate checklist, we\u2019ll walk you through the steps to buying a quality <strong>K-12 marketing email lists <\/strong>and show you how to use it to reach decision-makers effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why K-12 Marketing Email List Matter<\/strong><\/h2>\n\n\n\n<p>The K-12 education sector is vast and complex. With over 130,000 K-12 schools across the U.S. alone, the number of decision-makers in education is significant. The challenge, however, is not just finding them but reaching them <strong>effectively<\/strong>.<\/p>\n\n\n\n<p>When you purchase a high-quality <strong>K-12 email lists<\/strong>, you&#8217;re investing in a powerful tool that enables you to connect directly with decision-makers such as superintendents, principals, curriculum directors, and IT heads. These are the professionals who have the authority to make decisions about educational products, services, and technologies.<\/p>\n\n\n\n<p>Without access to <strong>verified K-12 email lists<\/strong>, your marketing efforts are likely to fall flat. A generic, unverified list often leads to <strong>low open rates, high bounce rates<\/strong>, and <strong>wasted marketing dollars<\/strong>. This is where the importance of targeting the right audience comes into play. A high-quality, segmented list ensures that your message reaches those who matter most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understand Your Target Audience in the K-12 Market<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-1024x576.png\" alt=\"\" class=\"wp-image-234\" srcset=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-1024x576.png 1024w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-300x169.png 300w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-768x432.png 768w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-1536x864.png 1536w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/19-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Before buying any <strong>K-12 email list<\/strong>, it\u2019s critical to understand <strong>who you want to reach<\/strong>. Schools and districts are complex organizations with many different roles and layers of decision-makers.<\/p>\n\n\n\n<p>The key decision-makers typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Superintendents<\/strong>: These are the top decision-makers responsible for district-wide policies, budgets, and strategic initiatives.<\/li>\n\n\n\n<li><strong>Principals and Vice Principals<\/strong>: These individuals oversee day-to-day operations within individual schools and are often involved in selecting learning tools, school management systems, and educational resources.<\/li>\n\n\n\n<li><strong>Curriculum Directors<\/strong>: Responsible for overseeing the adoption of educational materials and tools, making them ideal targets for EdTech providers and content publishers.<\/li>\n\n\n\n<li><strong>IT Directors and Technology Coordinators<\/strong>: They make decisions about the technology infrastructure within schools, including software, hardware, and e-learning platforms.<\/li>\n\n\n\n<li><strong>Purchasing Officers<\/strong>: Often involved in procurement, these individuals manage contracts and purchases for educational materials and tools.<\/li>\n<\/ul>\n\n\n\n<p>Understanding these roles and segmenting your email list by job title, grade level, location, and other factors ensures that your marketing efforts are <strong>targeted and relevant<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Choose a Reliable K-12 Email List Provider<\/strong><\/h2>\n\n\n\n<p>Once you understand your target audience, the next step is selecting a <strong>reliable K-12 email list provider<\/strong>. Not all data providers are equal, and the quality of the list you purchase can significantly impact the effectiveness of your campaign.<\/p>\n\n\n\n<p><strong>When choosing a provider, keep these factors in mind:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Verified and Updated Data<\/strong>: A good provider will offer lists that are <strong>verified regularly<\/strong>. Email addresses that are outdated or incorrect can lead to high bounce rates, decreased deliverability, and lower ROI. Make sure that the provider updates their lists <strong>frequently<\/strong> to ensure accuracy.<\/li>\n\n\n\n<li><strong>Compliance<\/strong>: Ensure that the provider\u2019s data adheres to <strong>privacy laws<\/strong> like <strong>FERPA (Family Educational Rights and Privacy Act)<\/strong>, <strong>CAN-SPAM<\/strong>, and <strong>GDPR<\/strong>. These laws are crucial in the education sector to ensure that your emails comply with regulations, protecting your reputation and helping you avoid legal issues.<\/li>\n\n\n\n<li><strong>Transparent Sourcing<\/strong>: Trustworthy data providers will offer transparency on how they collect, verify, and source their data. Avoid providers who use <strong>questionable sources<\/strong> or do not offer insight into how the list was built.<\/li>\n\n\n\n<li><strong>Customer Reviews and Testimonials<\/strong>: Look for providers who have proven experience and a positive reputation. <strong>Customer reviews<\/strong>, <strong>case studies<\/strong>, and <strong>testimonials<\/strong> can provide insight into the provider\u2019s reliability and data quality.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Key Elements of a Quality K-12 Email List<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-1024x576.png\" alt=\"\" class=\"wp-image-235\" srcset=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-1024x576.png 1024w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-300x169.png 300w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-768x432.png 768w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-1536x864.png 1536w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/20-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you\u2019re shopping for a <strong>K-12 email list<\/strong>, make sure that the following elements are included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data Accuracy<\/strong>: The cornerstone of any quality email list is <strong>accuracy<\/strong>. An inaccurate email list can hurt your campaigns and waste your marketing budget. Ensure that the email list you purchase has <strong>been verified<\/strong> within the last six months to ensure high deliverability.<\/li>\n\n\n\n<li><strong>Segmentation<\/strong>: A well-segmented list can greatly increase the effectiveness of your campaigns. A good list should allow you to segment by:\n<ul class=\"wp-block-list\">\n<li><strong>Role<\/strong> (Superintendent, Principal, IT Director, etc.)<\/li>\n\n\n\n<li><strong>Geography<\/strong> (School district, state, city)<\/li>\n\n\n\n<li><strong>School Type<\/strong> (Public vs. private, K\u201312, high school, etc.)<\/li>\n\n\n\n<li><strong>Grade Level<\/strong> (Elementary, middle school, high school)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Proper segmentation allows for <strong>personalized<\/strong> communication, which is far more likely to result in higher engagement and conversions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contact Validation<\/strong>: The list should be <strong>validated<\/strong> regularly to remove inactive or incorrect contacts. Using an <strong>invalid email list<\/strong> can lead to <strong>high bounce rates<\/strong>, damage your <strong>sender reputation<\/strong>, and ultimately affect your ROI.<\/li>\n\n\n\n<li><strong>Comprehensive Data<\/strong>: Ensure that the list includes <strong>decision-makers at the district level<\/strong> as well as those at the <strong>school level<\/strong>. The more detailed the data, the more effective your outreach can be.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What to Avoid When Buying K-12 Email List<\/strong><\/h2>\n\n\n\n<p>While it may be tempting to buy cheap or large email lists, there are several pitfalls to watch out for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Low-Quality Lists<\/strong>: Avoid buying <strong>generic or outdated lists<\/strong>. These lists may include contacts who are no longer at their positions, leading to <strong>high bounce rates<\/strong> and <strong>poor engagement<\/strong>.<\/li>\n\n\n\n<li><strong>Lack of Transparency<\/strong>: Be cautious of providers who cannot explain where their data comes from or how it is sourced. The <strong>lack of transparency<\/strong> in list-building practices can lead to issues with <strong>data integrity<\/strong>.<\/li>\n\n\n\n<li><strong>Non-Compliant Data<\/strong>: If the list doesn\u2019t comply with regulations like <strong>CAN-SPAM<\/strong>, <strong>FERPA<\/strong>, or <strong>GDPR<\/strong>, you run the risk of facing legal action, not to mention <strong>damaging your brand reputation<\/strong>.<\/li>\n\n\n\n<li><strong>Quantity Over Quality<\/strong>: It\u2019s easy to get caught up in the idea of having a <strong>large email list<\/strong>, but <strong>quality always trumps quantity<\/strong>. A list filled with <strong>unverified, irrelevant contacts<\/strong> is far less effective than a smaller, well-targeted, and verified list.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of Investing in Verified K-12 Email Lists<\/strong><\/h2>\n\n\n\n<p>When you invest in a <strong>verified K-12 email list<\/strong>, the benefits are clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improved Engagement and ROI<\/strong>: A verified list ensures that your emails reach <strong>real decision-makers<\/strong> who are genuinely interested in your product or service. This results in <strong>higher open rates<\/strong>, <strong>better engagement<\/strong>, and ultimately a <strong>better ROI<\/strong>.<\/li>\n\n\n\n<li><strong>Increased Deliverability<\/strong>: Verified lists help ensure your emails don\u2019t land in spam folders or bounce back, allowing your messages to <strong>reach the intended inbox<\/strong> without interruption.<\/li>\n\n\n\n<li><strong>Cost Savings<\/strong>: By reaching the right people, you reduce the <strong>cost per acquisition<\/strong> and increase the chances of <strong>converting leads into clients<\/strong>. Sending emails to people who are interested in your product means better <strong>conversion rates<\/strong> with fewer wasted emails.<\/li>\n\n\n\n<li><strong>Better Targeting<\/strong>: Verified lists allow for <strong>precise targeting<\/strong> based on key segments like <strong>geography<\/strong>, <strong>role<\/strong>, or <strong>school type<\/strong>, ensuring that your message resonates with the right audience.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tips for Maximizing the Impact of Your K-12 Email Campaigns<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-1024x576.png\" alt=\"K-12 Marketing Email List\" class=\"wp-image-236\" srcset=\"https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-1024x576.png 1024w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-300x169.png 300w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-768x432.png 768w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-1536x864.png 1536w, https:\/\/www.k12-lists.com\/blog\/wp-content\/uploads\/2025\/11\/21-2048x1152.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you\u2019ve purchased a <strong>verified K-12 email list<\/strong>, it\u2019s time to make your outreach as effective as possible. Here are some tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize Your Messages<\/strong>: Personalization is key to standing out. Tailor your email content based on the <strong>recipient\u2019s role<\/strong> and <strong>institution type<\/strong> (e.g., K\u201312 schools, private schools, charter schools). Mention how your product or service aligns with their specific needs.<\/li>\n\n\n\n<li><strong>Timing is Everything<\/strong>: Be mindful of the school year and <strong>budget cycles<\/strong>. Targeting your emails just before or after the school year begins, or around <strong>budget planning periods<\/strong>, increases the chances that your outreach will be seen by decision-makers.<\/li>\n\n\n\n<li><strong>Follow-Up with Valuable Content<\/strong>: Don&#8217;t just rely on the first email. Follow up with additional <strong>useful content<\/strong> like case studies, whitepapers, or product demos that provide value and further engage your audience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Start building smarter campaigns<\/strong> with targeted, actionable data that drives results.<br>To get your customized K-12 email list and watch your engagement soar!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.k12-lists.com\/contact-us\"><strong>Contact us now<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts: Make Every Email Count<\/strong><\/h3>\n\n\n\n<p>The key to success in <strong>education marketing<\/strong> lies not in sending more emails, but in sending <strong>smarter emails<\/strong>. By purchasing a <strong>verified K-12 email list<\/strong>, you\u2019re ensuring that your outreach reaches the right people at the right time.<\/p>\n\n\n\n<p>To make your <strong>K-12 email campaigns<\/strong> as effective as possible, focus on <strong>quality<\/strong> over <strong>quantity<\/strong>, <strong>segment your audience<\/strong>, and use <strong>personalized content<\/strong> to increase engagement.<\/p>\n\n\n\n<p>Remember: effective <strong>email marketing for the K-12 sector<\/strong> is about building long-term relationships with <strong>decision-makers<\/strong> who have the power to shape educational outcomes. So, take the time to choose a <strong>quality email list<\/strong> provider, and watch your engagement and ROI soar.<\/p>\n\n\n\n<p><strong>Ready to Reach the Right Decision-Makers in K-12 Education?<\/strong><br>Don\u2019t waste time or resources on outdated or generic email lists. Get a <strong>verified, <\/strong><a href=\"https:\/\/www.k12-lists.com\/k12-schools-email-list\"><strong>high-quality K-12 email list<\/strong><strong> today<\/strong><\/a> and connect directly with the <strong>key decision-makers<\/strong> who matter most.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h4>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1762518147304\"><strong class=\"schema-faq-question\"><strong>Q1. What roles should I focus on in the K-12 sector?<\/strong><\/strong> <p class=\"schema-faq-answer\">Focus on decision-makers such as <strong>superintendents<\/strong>, <strong>principals<\/strong>, <strong>curriculum directors<\/strong>, and <strong>IT heads<\/strong> for maximum impact.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762518176736\"><strong class=\"schema-faq-question\"><strong>Q2. What is the best time to launch a K-12 email marketing campaign?<\/strong><\/strong> <p class=\"schema-faq-answer\">The best time to reach out is often around the <strong>back-to-school<\/strong> period or during <strong>budget planning cycles<\/strong>, which are typically in the <strong>late spring or early fall<\/strong>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762518187630\"><strong class=\"schema-faq-question\"><strong>Q3. How can segmented K-12 email lists improve my campaign performance?<\/strong><\/strong> <p class=\"schema-faq-answer\">With <strong>our segmented email lists<\/strong> <strong>(based on role, school type, or geographic region),<\/strong> you can send personalized messages that address the specific needs and challenges of each group, significantly increasing open rates and engagement.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762518225329\"><strong class=\"schema-faq-question\"><strong>Q4. Can I use K-12 email lists for international <strong>outreach?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, our targeted email lists offer global coverage for K-12 schools, allowing you to target specific regions or countries and make your outreach truly international.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1762518275295\"><strong class=\"schema-faq-question\"><strong>Q5. What makes a K-12 email list \u201cverified,\u201d and why is that important?<\/strong><\/strong> <p class=\"schema-faq-answer\">A <strong>verified list<\/strong> ensures that the email addresses are accurate, up-to-date, and actively used. This is important because it improves <strong>deliverability<\/strong>, reduces <strong>bounce rates<\/strong>, and ensures your message reaches the right <strong>decision-makers<\/strong>.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the rapidly evolving world of education marketing, targeting the right audience with precision can make all the difference. If you&#8217;re an EdTech company, training provider, or education consultant, success in 2025 and beyond hinges on reaching the right decision-makers within schools and districts. A high-quality K-12 marketing email list is one of the most<\/p>\n","protected":false},"author":2,"featured_media":232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-k12-email-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Checklist for Buying Quality K-12 Marketing Email List<\/title>\n<meta name=\"description\" content=\"Boost your outreach with a accurate K-12 Marketing Email List. 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How can segmented K-12 email lists improve my campaign performance?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"With <strong>our segmented email lists<\/strong> <strong>(based on role, school type, or geographic region),<\/strong> you can send personalized messages that address the specific needs and challenges of each group, significantly increasing open rates and engagement.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.k12-lists.com\/blog\/ultimate-checklist-for-buying-quality-k-12-marketing-email-list\/#faq-question-1762518225329","position":4,"url":"https:\/\/www.k12-lists.com\/blog\/ultimate-checklist-for-buying-quality-k-12-marketing-email-list\/#faq-question-1762518225329","name":"Q4. Can I use K-12 email lists for international outreach?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, our targeted email lists offer global coverage for K-12 schools, allowing you to target specific regions or countries and make your outreach truly international.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.k12-lists.com\/blog\/ultimate-checklist-for-buying-quality-k-12-marketing-email-list\/#faq-question-1762518275295","position":5,"url":"https:\/\/www.k12-lists.com\/blog\/ultimate-checklist-for-buying-quality-k-12-marketing-email-list\/#faq-question-1762518275295","name":"Q5. What makes a K-12 email list \u201cverified,\u201d and why is that important?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A <strong>verified list<\/strong> ensures that the email addresses are accurate, up-to-date, and actively used. This is important because it improves <strong>deliverability<\/strong>, reduces <strong>bounce rates<\/strong>, and ensures your message reaches the right <strong>decision-makers<\/strong>.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/posts\/230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/comments?post=230"}],"version-history":[{"count":5,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions"}],"predecessor-version":[{"id":239,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/posts\/230\/revisions\/239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/media\/232"}],"wp:attachment":[{"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/media?parent=230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/categories?post=230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.k12-lists.com\/blog\/wp-json\/wp\/v2\/tags?post=230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}