5 Powerful Reasons Segmented K-12 Data Transforms Campaign Performance
Marketing to schools is different. Anyone who has worked in B2B education marketing knows this firsthand. The K‑12 space isn’t just another industry vertical – it’s layered, committee-driven, budget-sensitive, and deeply role-specific. A classroom teacher, a school principal, and a district superintendent might all sit in the same building, but they approach decisions from completely different perspectives.
