The education sector is huge, with a global market worth $1.3 trillion. But these numbers don’t tell the whole story. Education is a lively, passionate community. One driven by individuals who care profoundly about student outcomes. However, for marketers, breaking through the noise to reach the actual decision-makers within schools remains one of the most
Reaching the right audience in the education sector is never a matter of chance-it’s about precision. Verified K-12 data provides that precision, giving businesses direct access to the decision-makers who matter most: principals, superintendents, and IT directors. When your marketing efforts are built on accurate, up-to-date information, every message lands where it should, engagement improves,
The US K-12 education sector is one of the most dynamic and rapidly evolving markets for businesses today. From digital classrooms to AI-powered learning platforms, schools, colleges, and universities are constantly seeking innovative products and solutions. For EdTech companies, curriculum publishers, training providers, and education service vendors, the challenge isn’t finding opportunities—it’s knowing how to
How Can EdTech and Training Companies Expand in the Global Education Market? The global education market in 2026 presents limitless opportunities – but also growing competition. As classrooms become smarter and learning goes digital, EdTech companies, training providers, and education consultants are racing to capture attention across continents. To succeed, they must focus on strategies
Introduction: Why Reaching Public School Decision-Makers Matters The evolving education ecosystem shows that public schools are among the most influential decision-makers in how technology, resources, and learning programs are adopted across various countries, including the U.S., UK, UAE, and APAC regions. Every year, public schools collectively spend billions of dollars on educational technology, classroom supplies,
Introduction For many EdTech companies, building a healthy sales pipeline feels like climbing uphill. Even with a great product, getting schools, districts, or universities to buy is not easy. The EdTech sales pipeline is unique—longer, more complex, and influenced by multiple decision-makers. But here’s the catch: the biggest slowdowns don’t always come from external challenges.
Introduction Email marketing remains one of the most effective ways for EdTech companies, educational service providers, and B2B marketers to reach K-12 educators worldwide. But here’s the challenge: teachers, principals, and administrators receive dozens-sometimes hundreds of emails every week. Using Proven Email Subject Lines can help your messages stand out and get noticed in a
Struggling with low email open rates and high bounce rates in your education marketing campaigns? The problem might not be your email copy-it could be your email list. In the competitive K-12 and education sector, having a verified email list can make all the difference between a successful outreach campaign and wasted effort. This guide
If you’re serious about marketing to K-12 and higher education sectors, you already know this: a verified, accurate, and compliant education contact database is your secret weapon. But with so many options, how do you avoid wasting time, money, and hurting your brand? Let’s cut through the noise. Here are the 7 must-check factors that
