A part of the B2B Industry is the B2i (business to institution) industry. Institutions represent almost one-third of the U.S. economy, however, they are not yet driven by profits, sales and ROI the way other businesses are. In order to facilitate marketers who utilize education databases, we at K12 Lists provide exclusive information.
The length, breadth and depth of your data translate into leads and revenue. Decision making and analytics is directly related to data quality and accuracy.
For us at K12 Lists, data quality is a business need. It is a sustained program, inbuilt into our current system and is not limited to a one-time cleansing project.